TRC Product Store

1. Full Product Catalog

Break down every sponsorship into individual “products” in the GHL store, even if they’re part of larger packages.

Examples:

* Annual sponsorships (tiered levels)

* Event sponsorships (luncheons, golf tournament, annual dinner, business expo, etc.)

* Program sponsorships (leadership programs, young professionals, advocacy initiatives)

* Digital advertising (website ads, email newsletter sponsorships, social media)

* Special promotions (shop local campaigns, community guides)

Category Organization

*Organize products into collections like:

**Membership

**Events

**Programs

**Digital Media

**Other Opportunities

Inventory Controls (if needed)

Set a limit on sponsorships that have limited spots (e.g., only 1 presenting sponsor, only 4 hole sponsors for golf).

Visuals & Descriptions

Each product should have:

* High-quality image or graphic

* Benefit-focused description (why sponsor, audience reach, recognition they’ll get)

* Price and term (one-time vs. annual)

* Any inclusions/extras

2. Sales Process Workflow (Lead Connector Automations)

Lead Tracking Pipeline

*Create a TRC-specific pipeline in GHL with stages like:

* New Lead

* Scheduled

* New Member

* TRC Offer Made

* Followup & Close

Sales Rep Assignment

Assign volunteer or staff “sellers” to accounts

Follow-Up Automation

Automated reminders to sales reps to follow up if no action in X days.

Task reminders for deadlines (TRCs are time-bound, usually 6-8 weeks).

Proposal & Order Automation

Send a digital proposal or cart link from Lead Connector so sponsors can review and pay/sign immediately.

Optionally include upsell prompts for related opportunities.