1. Full Product Catalog
Break down every sponsorship into individual “products” in the GHL store, even if they’re part of larger packages.
Examples:
* Annual sponsorships (tiered levels)
* Event sponsorships (luncheons, golf tournament, annual dinner, business expo, etc.)
* Program sponsorships (leadership programs, young professionals, advocacy initiatives)
* Digital advertising (website ads, email newsletter sponsorships, social media)
* Special promotions (shop local campaigns, community guides)
Category Organization
*Organize products into collections like:
**Membership
**Events
**Programs
**Digital Media
**Other Opportunities
Inventory Controls (if needed)
Set a limit on sponsorships that have limited spots (e.g., only 1 presenting sponsor, only 4 hole sponsors for golf).
Visuals & Descriptions
Each product should have:
* High-quality image or graphic
* Benefit-focused description (why sponsor, audience reach, recognition they’ll get)
* Price and term (one-time vs. annual)
* Any inclusions/extras
2. Sales Process Workflow (Lead Connector Automations)
Lead Tracking Pipeline
*Create a TRC-specific pipeline in GHL with stages like:
* New Lead
* Scheduled
* New Member
* TRC Offer Made
* Followup & Close
Sales Rep Assignment
Assign volunteer or staff “sellers” to accounts
Follow-Up Automation
Automated reminders to sales reps to follow up if no action in X days.
Task reminders for deadlines (TRCs are time-bound, usually 6-8 weeks).
Proposal & Order Automation
Send a digital proposal or cart link from Lead Connector so sponsors can review and pay/sign immediately.
Optionally include upsell prompts for related opportunities.